In 2012, three young girls named Malala Yousufzai, Shazia Ramzan and Kainat Riaz were traveling in their school bus in Northern-Pakistan when a Taliban gunman boarded the bus and shot them at close range for their “crime” of wanting to go to school. All three girls fought back their serious injuries and emerged as determined spokespersons for the right of girls to be educated.
In April 2018, I worked on ‘Knowledge is Bulletproof‘ with BBDO Pakistan and SOC Outreach to tell the story of Shazia and Kainat.
Proceeds from the sale of this limited edition novella, bound with a cover made of bullet-resistant Kevlar-XP cloth, went towards funding girls’ education in the Swat valley in Pakistan.
In August 2018, ‘Knowledge is Bulletproof’ won 1 Gold, 5 Silver, and 7 Bronze awards at Asia’s biggest award show, AD Stars.