cropped-sanam-maher-2-photo-credit-shehrezad-maher“With all the news reports, gossip, TV shows and documentaries, I think many of us feel we already know Qandeel’s story – it has been difficult trying to tell a story that people feel they already know, but ultimately, I realised just how little I myself knew, even after poring over every piece of information I could find out about her before I travelled to Punjab and started my own research and interviews.”

An interview with Scroll


“The book tells her story but also uses each part of her life to open up a story about Pakistan.”

An interview with Indian Express


“I began to think about how my generation of Pakistanis has been connected to the world like never before – what are we doing online? What does it mean to go viral in Pakistan? How are we building communities online in order to speak in ways that we may not be able to ‘offline?’ What happens when we behave in a way online that seems to break the rules of how we are supposed to behave, particularly as women, ‘in the real world?’”

An interview with Forbes


“What happens when you’re dealing with a nation with such ADD? They want to be constantly entertained, so how do you keep upping the game? What happens if you can’t? What would’ve happened if Baloch hadn’t kept our attention?”

An interview with Dawn


“We have to understand what kind of audience was there, because without them not much would have happened for her. She was clearly doing something that was getting our attention and we couldn’t stop looking at her.”

An interview in The Quint